You might have noticed something different about Little Valley recently.
Our charity shops have bold new signage, our vehicles have a completely new look, our teams are stepping into new uniforms and our new RSPCA Devon identity is appearing across our website, social media and printed materials.
It’s an exciting change and one we’re incredibly proud of.
For 35 years, Little Valley has been part of the RSPCA family, helping animals and communities here in Devon. Our new identity celebrates that relationship more confidently, combining the strength and recognition of the national RSPCA with the local knowledge, people and passion that make our charity what it is.
As RSPCA Devon, we want to grow our reach, strengthen our voice and help even more animals and people across our county.
While our name and appearance are changing, something much more important isn’t.
We are still Little Valley.
We remain an independent, locally funded charity. Little Valley Animal Shelter remains at the heart of our work, our charity shops continue to raise vital funds for animals in our care, and the money you donate to us stays local, supporting our work here in Devon.
And we still need you. Now more than ever.
Our new look may connect us more visibly with the wider RSPCA, but it doesn’t mean we receive all our funding from the national charity. Your donations, shopping, volunteering, fundraising and support remain as vital as ever. With the cost of food, fuel and veterinary care continuing to put pressure on animal welfare organisations, your support helps make everything we do possible.
So, when you spot one of our newly branded vans on the road, walk beneath a new RSPCA Devon sign at your local charity shop or see our team proudly wearing their new uniforms, know that behind the new look is something very familiar.
The same compassion. The same commitment. The same Little Valley – just with an even bigger ambition for the future.
